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Auxiliary Business Development

Brett Eden

Director of Auxiliary Business Development

brettmugBrett Eden is the Director of Auxiliary Business Development at the University of Utah. Since joining the institution in 2008, Brett has led Utah's licensing & trademark program and sees to the marketing needs of 8 other campus departments ranging from Print & Mail Services to Student Apartments to Commuter Services. 
Brett is now in his eighth year with the University of Utah. He came from nearby rival institution, Brigham Young University, where he served as a licensing manager for 6 years. While at BYU, Brett was instrumental in the development a fan-based program that received national press coverage—Cougar Town. Prior to his jump into the collegiate licensing world, Brett worked in the Athletic Marketing Office at BYU for 3 years, developing youth-related grassroots marketing programs. Brett currently serves as the immediate past president of the International Collegiate Licensing Association (ICLA) and has participated as either a board member or officer for the past 6 years. In 2012, Brett led efforts at Utah that resulted in the University receiving the coveted honor, “Licensing Program of  the Year.”
In the community sphere, Brett has served on the board of directors for the Foothill Cultural District ( for 6 years and is the organization’s current vice president.
Brett is an energetic individual with a passion for all things college and the collegiate-licensed market. Most importantly, he is the proud father of three very lively children that keep his life full of joy. Brett is married to his longtime sweetheart Lacey, who is a nursing professor at BYU.


Richard Fairchild

Associate Director, Licensing 


Richard has more than 15 years of experience in business-to-business relationships with General Motors, self-employment, and the University of Utah. His initial work with the University started through volunteering one day a week in July, 2011. After volunteering for 3 months, he was brought on full time to collaborate with licensees and retailers to grow the brand. This led to product development and establishing private label programs to elevate brand awareness at the University. He now handles the day to day trademark and licensing efforts, including campus trademark use, new licensees, artwork approvals, and special licensing requests. Over the years, Richard’s work has evolved. He is now serving his second 3-year term on the Board of Directors with the Fair Labor Association (FLA). His focus with the FLA is to provide guiding principles for fair labor and safe working conditions for factory workers around the world. In his travels to some of these factories, he has worked side by side with management and staff to help educate and elevate the workers' lives. While at the University, he has been able to expand business opportunities on and off campus. Through his research and analysis of different campus and non-campus programs, he has been able to provide the University, licensees, and retail partners opportunities for revenue growth in the form of product development, selection, distribution, promotion, and new business opportunities.

Amy McIff

Senior Manager of Marketing and Communications

MciffheadshotAmy is the Senior Manager of Marketing and Communications for the University of Utah’s Auxiliary Business Development office where she leads marketing, communications and PR efforts for the institution’s 8 auxiliary departments. Amy also assists the university's licensing efforts by managing the crafter program. Prior to her work at Utah, Amy served as the director of creative media at Southern Utah University responsible for PR, publications writing, videography and outreach support for the university’s president. Amy holds a Master of Public Administration degree from Southern Utah University and a Bachelor of Science degree in journalism from Utah State University. Throughout her graduate studies, Amy engaged in scholarly research surrounding public lands issues and was named by MPA faculty as the Most Outstanding Student of 2013. Prior to her higher education service, Amy spent six years in Washington, D.C. as a lobbyist, primarily engaged in the healthcare, aviation and agriculture industries. She also has experience in state-level government relations, having lobbied the Utah Legislature for one year before relocating to the east coast. A native of southern Utah, Amy enjoys backpacking and canyoneering in the color country region and most anything that takes her out of doors. She also has a great love for music, skiing, horseback riding, filmmaking and traveling.


Joe Canfield

Marketing & Communications Specialist  Mciffheadshot

A 2014 Graduate of the University of Utah where he studied marketing and communications, Joe manages our social media presence, assists in content creation, and is our staff photographer. Before working in our office Joe was a student at Utah State University and graduated in May of 2016 with a MBA in Venturing & Business Development. During his time at USU he served as the VP of Marketing for the MBA Association, the Director of the Huntsman Consulting Group, and was a marketing intern with the Clark Center for Entrepreneurship. Joe has also served as the CMO of an outdoor lifestyle start up that was recognized as the emerging entrepreneurial company of the year by both the Eccles School of Business and Utah State’s Huntsman School of Business in 2016. In his spare time Joe enjoys skiing, golfing, and Montreal Canadiens hockey.




Shelby Bourne

Campus Store Manager of Marketing and Communications  bourneheadshot

I am Shelby! Here at the ABD office, my main niche is all-things Marketing and Communications. Our office works with eight different auxiliary departments on Campus, but my general focus is with the Campus Store. I strive every day to make the Campus Store the hub of activity, at the heart of such an amazing University. I coordinate and work side-by-side with many different departments and personalities, and with that comes a lot of responsibility. Between cultivating sponsorship opportunities, to planning and organizing events, to designing ad campaigns, the Campus Store always keeps me on my toes. Every day is a new adventure here on campus and I could not be more thrilled to be a part of it all. 

Personally, I am a Ute fan through and through! I graduated from the U in 2015, following in the footsteps of both of my sisters. In 2016, I married into an amazing family of raving Utah fans. My husband attended every football game as a kid and was raised to love the Utes. He is now a PhD candidate at the U in the Mechanical Engineering Department.  We bleed red and will always have a family tradition of going to the football and basketball games!

Having a career at the U always seemed like a far-off goal of mine. I feel incredibly lucky to have accomplished this goal so early on in my career, and to be able to gain so much knowledge and experience from the many skilled employees here at the University of Utah. I know the friendships I’ve made here at the U will last for many years to come.

Thank you for supporting our office, and learning a bit more about what we do. In the end, we are all striving for one big goal – to create a community of raving fans and help each other out along the way. 



Chase Smith

LIcensing Managersmithheadshot

My name is Chase Smith and welcome to the coolest office in the world!

 I was born in Salt Lake and raised in South Jordan and am a big fan of the New York Yankees, the Utah Jazz, and of course the Utah Utes! I also enjoy boating, hiking, camping, exercising, and have a unique passion for roller coasters, my favorite being X2 at Six Flags Magic Mountain. Can’t forget to mention spending any time I can get with my adorable wife, Katie!

 I will graduate this coming Fall with a Marketing degree from the University of Utah Business School. It has been a long time coming and I cannot wait! I have been lucky to spend the past two years working in the Auxiliary Business Development office with some incredible people and in the best environment. I am currently the Trademark & Licensing Coordinator and my main focus is reviewing licensee artwork and enforcing the University’s logos and trademarks.

 I’ve also had the unique opportunity to work with the Utah Football team during the last two seasons as an equipment manager. I was able to do a little of everything from helmet decals, game day locker room setup, and worked with the quarterbacks during practice.

Jill Egbert

Office Czaregbertheadshot

I am Jill, and along with being a crazy Utah fan for as long as I can remember, I am also the self-titled ‘Office Czar’ of Auxiliary Business Development. That just means I try my best to make sure things run smoothly for everyone in the office, even if it results in temporarily losing my mind! It’s totally fine though; I adore these people and I love taking care of them. I’ve been with ABD full-time for over a year now, having previously supported them in a minor role since 2013. As they grew and needed more help, their need for a fulltime office admin grew too, so voila! Here I landed. I’ve worked in a few roles at the U since 1994, and cannot imagine being anywhere else – except for possibly being a world traveler if I win the Power Ball lottery! Hey, a girl can dream, right?

Enjoy your visit to our cool office – but don’t be fooled – while it looks like we have loads of fun, we also know how to work crazy hard too, and we take tons of pride in that fact. Find me if you have any questions – I’ll be the one running around looking as if I’m herding cats and wrangling ghosts; just a few other accurate job titles for me.



Last Updated: 10/3/17