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Auxiliary Business Development

Brett Eden

Director of Auxiliary Business Development

brettmugBrett Eden is the Director of Auxiliary Business Development at the University of Utah. Since joining the institution in 2008, Brett has led Utah's licensing & trademark program and sees to the marketing needs of 8 other campus departments ranging from Print & Mail Services to Student Apartments to Commuter Services. 
Brett is now in his eighth year with the University of Utah. He came from nearby rival institution, Brigham Young University, where he served as a licensing manager for 6 years. While at BYU, Brett was instrumental in the development a fan-based program that received national press coverage—Cougar Town. Prior to his jump into the collegiate licensing world, Brett worked in the Athletic Marketing Office at BYU for 3 years, developing youth-related grassroots marketing programs. Brett currently serves as the immediate past president of the International Collegiate Licensing Association (ICLA) and has participated as either a board member or officer for the past 6 years. In 2012, Brett led efforts at Utah that resulted in the University receiving the coveted honor, “Licensing Program of  the Year.”
In the community sphere, Brett has served on the board of directors for the Foothill Cultural District ( for 6 years and is the organization’s current vice president.
Brett is an energetic individual with a passion for all things college and the collegiate-licensed market. Most importantly, he is the proud father of three very lively children that keep his life full of joy. Brett is married to his longtime sweetheart Lacey, who is a nursing professor at BYU.


Richard Fairchild

Associate Director, Licensing 


Richard has more than 15 years of experience in business-to-business relationships with General Motors, self-employment, and the University of Utah. His initial work with the University started through volunteering one day a week in July, 2011. After volunteering for 3 months, he was brought on full time to collaborate with licensees and retailers to grow the brand. This led to product development and establishing private label programs to elevate brand awareness at the University. He now handles the day to day trademark and licensing efforts, including campus trademark use, new licensees, artwork approvals, and special licensing requests. Over the years, Richard’s work has evolved. He is now serving his second 3-year term on the Board of Directors with the Fair Labor Association (FLA). His focus with the FLA is to provide guiding principles for fair labor and safe working conditions for factory workers around the world. In his travels to some of these factories, he has worked side by side with management and staff to help educate and elevate the workers' lives. While at the University, he has been able to expand business opportunities on and off campus. Through his research and analysis of different campus and non-campus programs, he has been able to provide the University, licensees, and retail partners opportunities for revenue growth in the form of product development, selection, distribution, promotion, and new business opportunities.

Amy McIff

Senior Manager of Marketing and Communications

MciffheadshotAmy is the Senior Manager of Marketing and Communications for the University of Utah’s Auxiliary Business Development office where she leads marketing, communications and PR efforts for the institution’s 8 auxiliary departments. Amy also assists the university's licensing efforts by managing the crafter program. Prior to her work at Utah, Amy served as the director of creative media at Southern Utah University responsible for PR, publications writing, videography and outreach support for the university’s president. Amy holds a Master of Public Administration degree from Southern Utah University and a Bachelor of Science degree in journalism from Utah State University. Throughout her graduate studies, Amy engaged in scholarly research surrounding public lands issues and was named by MPA faculty as the Most Outstanding Student of 2013. Prior to her higher education service, Amy spent six years in Washington, D.C. as a lobbyist, primarily engaged in the healthcare, aviation and agriculture industries. She also has experience in state-level government relations, having lobbied the Utah Legislature for one year before relocating to the east coast. A native of southern Utah, Amy enjoys backpacking and canyoneering in the color country region and most anything that takes her out of doors. She also has a great love for music, skiing, horseback riding, filmmaking and traveling.


Joe Canfield

Marketing & Communications Specialist  


Shelby Bourne

Campus Store Manager of Marketing and Communications  


Chase Smith

LIcensing Manager

Jill Egbert

Office Czar



Last Updated: 9/21/17